Hardy Amies x London Cloth Company For Selfridges
Made-In-London Textile From Urban center Sheep Gets Pop-Up
Selfridges has become abode to a unique collaboration betwixt the London Cloth Company and Savile Row tailor Hardy Amies. The micro-mill's loom, which is used as part of an ongoing deal between the two, is on display on the first floor of the London department store, located next to men's shoes, until mid-November. During the stay it volition weave a pick of scarves on site, using wool sourced from 11 metropolis farms across the capital. London Textile Company founder Daniel Harris said: "It's an amazing thing for Selfridges to accept this completely fabricated-in-London textile existence woven in the middle of town…it's the complete antonym to fast mode. It's unique." Post-obit the 4 week stint, the loom will relocate to the recently opened Hardy Amies flagship store on Savile Row. The London Cloth Visitor, founded in 2022 is the first micro-mill to create a fabric in the city in nearly 400 years. Hardy Amies has exclusive rights to the textile for utilize in its menswear collections. CEO Tony Yusuf said: "To me, the London Cloth Visitor reflects everything that our make embodies. Its roots are firmly in the by merely it is completely modern in its interpretation." The Hardy Amies x London Material Company pop-up will run at Selfridges until 15th November, and the Hardy Amies at eight Savile Row until Christmas.
Hardy Amies x London Cloth Company For Selfridges
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Source: https://www.fashionbeans.com/2014/hardy-amies-london-cloth-company-for-selfridges/
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